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Conversion Tracking

How to track conversions correctly? Without state-of-the-art conversion tracking, your algorithms can’t be optimized. If you want, we can set everything up for you.

Fuel LAB configures your Conversion Tracking. Even complex ones.


A fundamental part of Digital Adv and Data Analysis is Conversion Tracking. , a discipline that sits between science and art. Conversion tracking allows your data to tell you in a single glance how much revenue is worth for every penny spent. Conversions will tell you how much you’re paying for a sale through advertising, how many desired actions were performed in a given time, thanks to which channel, by what type of user, and how much that action cost you.

Why is Conversion Tracking important?

Because this allows you to optimize further and start spending less and less, while your return on ad spend increases

Unfortunately conversion tracking is also quite difficult to implement for those who are not trained to do so. And this is where Fuel LAB comes to your aid.

Tailor Made Service

Take a minute to read this disclaimer.

Like the Concierge service, custom conversions are only available to select customers who are able to leverage the right tools and budget perspective to achieve the desired results; the reason we choose this approach is that we want to deliver real results, instead of getting as many customers as possible. If you have any doubts about your budget possibilities, try Fuel LAB Coaching !

The most common types of conversion

We can track and schedule any type of conversion, but generally you’ll need one of these three, whether they’re based on Data LayerPush, or dynamic Analytics goals.

E-Commerce Conversion Tracking

If you have a transactional website, these conversions are critical. Without them your advertising algorithms will not be able to optimize, and you will not be able to track your revenue in relation to your investments.

Lead Generation Tracking

How much is your Lead worth? You tell us. We will take care of setting up the tracking so that you can compare at any time how much economic opportunity has been generated by all your marketing efforts.

Custom Conversion Design

Have you managed to configure Facebook conversions, but have you noticed that the algorithm optimizes for sales in toto, and not for a single product? You need a custom conversion that reads the right information.