Grow your Organic Revenue

Logo di Fuel LAB

Do you want more Organic revenue?

Do you want more traffic, leads and sales? Switch from SEO to OSE. Here's how we have scaled High Value Organic traffic from €340.000 to €1.545.000 per year trough OSE (Organic Search Engineering).

Case Study:

Business Impact

Yearly Revenue from Organic Traffic after Implementing Fuel.Lab Organic Conversion Engineering (OCE)

320K 1.5M

Directly-attributable revenue from organic traffic to the Case Study's E-Commerce has grown by 285% under Fuel.Lab’s stewardship.

Fuel.Lab’s strategies grew the client’s organic traffic to represent 25% of total E-Commerce revenue within two years, for a directly attributable revenue of €1.000.718, nearly matching the income produced by paid traffic. Moreover, considering indirect conversions and mixed-channel paths, organic traffic has surpassed the performance and value of paid advertising per conversion, pulled the client into an entirely new competitive position, while boosting yearly organic E-Commerce revenue from €329.193 to €1.515.348.

These results confirm that Organic Search Engineering (OSE) and Organic Conversion Engineering (OCE) are indispensable tools and business assets for E-Commerce websites.

Top Rank Growth

First Page, First-Positions-Ranking Keywords & Queries

+4.840%

Semantic, Entity Based Organic Search Engineering maximizes brand exposure to meaningful search terms

Fuel.Lab’s strategies grew the client’s organic traffic to represent 25% of total E-Commerce revenue within two years, for a directly attributable revenue of €1.000.718, nearly matching the income produced by paid traffic. Moreover, considering indirect conversions and mixed-channel paths, organic traffic has surpassed the performance and value of paid advertising per conversion, pulled the client into an entirely new competitive position, while boosting yearly organic E-Commerce revenue from €329.193 to €1.515.348.

These results confirm that Organic Search Engineering (OSE) and Organic Conversion Engineering (OCE) are indispensable tools and business assets for E-Commerce websites.

Your SEO strategy isn’t working.

Because we’re not in 2010 anymore.

Mistake #1

You’re hosting a blog with hundreds of keywords, but in the age of A.I. Search Engines care little about keywords.

Mistake #2

You didn’t properly scrape and crawl your competition to find weak links in the chain and opportunities. 

Mistake #3

You aren’t leveraging Technical SEO, Schema Markups and your site structure isn’t ready for dynamic ranking.

Mistake #4

You think that what worked in SEO 10 years ago still works today, and you’re wrong. Bladiblad

Introducing O.S.E.

Organic Search Engineering

“Organic Search” is the volume of traffic you can get without paying for it.

Be it trough Search Engines, Social Media or other platforms. Traditionally, SEO (Search Engine Optimization) was the key technique to make your website available to Search Engines.

Why SEO isn’t enough anymore

SEO (Search Engine Optimization) alone is not enough to win high volumes of converting organic traffic today, because the Search Engine Market has changed with the arrival of AI and other advanced technologies and updates since Panda was released on Google in 2011.

In order to achieve Organic CRO (Organic Conversion Rate Optimization), businesses need to adopt a far more structured and holistic content and technical strategy that takes into account user intent, semantic search (entities and topical authority), mobile optimization, website speed, user experience, and many other factors that impact search engine rankings and user engagement.

This requires a deeper understanding of the customer journey and a willingness to invest in long-term sustainable growth rather than short-term gains through stale SEO techniques.

Why OSE is the answer

OSE (Organic Search Engineering) is the natural evolution of SEO, mixing together the most technical and advanced Search Engine Optimization code based operation (like detailed Schema Markup, and more) and Entities + Topical Authority based strategies, working selectively on:

  • Informational Queries
  • Commercial Queries
  • Transactional Queries
  • Non Branded Queries

… and more.

Free Download

Customer Success Story

Case Study of an Software as a Service (SAAS) product in Digital Transaction Management (DTM) space

_________

+ 241%

Increase in Organic Traffic Acquisition

+ 226%

Increase in Organic Search Revenue

+ 4480%

Increase of First Position Search Terms

1.5M

Millions of Euros in Revenue in 2 years

How does Fuel LAB get results.

We place MarTech Enablement first.

Who Is Pietro Mingotti?

He is the founder and CEO of Fuel LAB®, a Google Partner performance Technical Marketing Company. Pietro is a Digital Business strategist with a strong accent on Data Science and a 100% measurable and ROI based approach to performance marketing, with over 10 years of experience on ROI driven digital strategies. He is also a Google Developer and ESAC certified educator and speaker.

He works with:

Read the Case Study
Ready to speak with Pietro?

Request a 30 minutes meeting

  • ROI driven leading O.S.E. Projects
  • Verified Reviews and endorsements
  • $100M+ Client Revenue Generated

FUEL LAB is the Partner Agency Google, TrustPilot, and ConfCommercio for Data Driven Performance Marketing that brings the full power of Precision Digital Marketing to International companies. Discover Conversion Engine for your Technical O.S.E., Looker Studio LAB for managing your reports, and schedule your 101 optimization calls with Pietro Mingotti.